Intel's "multi-channel" approach reaches 100% of employees
Intel's "multi-channel" approach reaches 100% of employees
[Please see "WALK FOR WELLNESS" poster. Source: Intel, Santa Clara, CA.]
Over 22,000 of Santa Clara, CA-based Intel's employees have participated in its "Health for Life 3-Step Wellness Check" program at least once in the last two years. How did the company get such great participation?
"Given the diversity in Intel's population, several established communication channels are used to build awareness for health and wellness among employees and their families," says Patti Clavier, BSN, RN, COHN-S, senior project manager of Intel Corporation's Global Health for Life Wellness Program. Clavier says that Intel's "multi-channel approach" of print, online, and face-to-face communication, is designed to reach 100% of the employee population and their families.
The "Health for Life" communication campaign is an ongoing effort that involves a number of tactics and channels to reach a diverse employee audience. "The campaign aligns with the look, feel, and tone of Intel's corporate brand communication style by including colorful images of individuals participating in healthy activities, informal conversation, and meaningful messages," says Clavier.
Here are three ways Intel has increased participation:
1. Health and wellness communications answer the question "What's in it for me?"
"They are fun, engaging and memorable for the employee, and are filled with facts and answers to frequently asked questions," says Clavier.
2. The company's intranet site is a central communications hub for health and wellness programs.
"This highly visible site serves as the gateway to Intel's health and wellness resources, in a user-friendly navigational system," says Clavier.
Employees can find out information on the Health for Life wellness program, employee health benefits, the location of on-site fitness centers and dates for upcoming wellness seminars. "Within each of these topic areas, employees can access extensive program and resource information," says Clavier.
3. A benefits blog is used to foster communication between employees.
This is an online forum that allows employees to have a real-time conversation with other employees regarding the value of Intel benefits, including health and wellness programs. "Human resource representatives help facilitate information and answer questions about benefits and programs," says Clavier. "The forum promotes engagement with employees through open discussion and feedback."
Over 22,000 of Santa Clara, CA-based Intel's employees have participated in its "Health for Life 3-Step Wellness Check" program at least once in the last two years. How did the company get such great participation?Subscribe Now for Access
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