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Charities report some fundraising increases in 2010
A majority of charities surveyed saw their fundraising revenue remain stable or increase last year, according to the 2010 Nonprofit Fundraising Survey, a report produced by the Nonprofit Research Collaborative (NRC), a coalition of six fundraising and philanthropic organizations.
The survey of 1,845 nonprofit organizations also showed that strong fundraising results were more likely when organizations invested resources in fundraising staff and infrastructure, including volunteer management.
In the NRC survey, 52% of organizations reported reaching their fundraising goals that year. The percentage of organizations raising more money in 2010 compared to 2009 was 43%.
At least half of the respondents saw an increase when using three of the most common fundraising activities:
Online or Internet giving rose for 58% of the organizations using it;
Major gifts and special event proceeds both rose for 50% of the organizations using them to raise funds.
Less than half of organizations saw growth in four other commonly used fundraising methods:
Direct response appeals resulted in increased donations at 43% of organizations. A third of organizations using direct response saw stable revenue, and nearly one quarter (24% saw a decline).
40% of organizations using foundation proposals for fundraising reported increased contributions. A 33% saw foundation grants remain stable and 24% saw a decline.
Just 39% of organizations receiving gifts from board members saw an increase in contributed revenue from this source. Almost half (49%) using board giving saw it stay almost the same as in 2009.
34% of organizations receiving corporate contributions (grants or gifts) saw an increase from this fundraising vehicle. Forty-four percent saw revenue from this vehicle remain stable, but 22% saw a decline.
The three least used methods were telephone appeals, payroll giving, and planned giving. They were most likely to stay at the same levels as in 2009. For charities using them, half to 60% said these vehicles generated the same amount as in the prior year. To see a copy of the report, go to www.foundationcenter.org, and look under "Gain Knowledge" to see a link to the report.