Pink-ribbon campaign helps remind members

During October 2002, case managers from CIGNA HealthCare made hundreds of calls to female members reminding them to get a mammogram and educating them about breast cancer risks.

As a result of these and other efforts, CIGNA has one of the nation’s highest rates of mammography screening.

In preparation for the telephone calls during Breast Cancer Awareness Month, the case managers queried the health plan’s databases to find out which members had not gotten a mammogram.

Those who were identified by the query received an outreach call from a nurse who asked if they had gotten a mammogram and encouraged them to do so.

The nurse case managers found that the members were pleased to get a call from CIGNA, and many had questions that the nurses could answer.

"We already had very successful rates for mammography and they increased as a result of this outreach," says Terri Cox Glassen, RN, MN, assistant vice president of consumer satisfaction for CIGNA HealthCare with headquarters in Bloomfield, CT.