Building blocks for a successful program

The authors of Business, Babies & The Bottom Line found these common threads running through all successful maternal and child health programs:

• an integrated and comprehensive effort;

• a proactive design for early identification of potential problems;

• support of top management;

• program integration with corporate mission;

• focus on family, not just women;

• comprehensive benefits;

• removal of financial barriers;

• employee involvement in the program design;

• continual marketing;

• sophisticated evaluations;

• innovative partnerships.