State of the Industry’ Agenda

- 7:30 a.m.Registration

- 8:30-9:00 a.m. Strategic Management — The National Home Care Marketplace, Dan Lerman, MHSA.

An examination of competitive industry dynamics, financial pressures, key business tends and Wall Street perspectives along with key business and clinical success factors.

-9:00-10:30 a.m. Financial and Operations Efficiency Under the New Medicare Home Health Reimbursement System — IPS & PPS, Bill Cabin, JD, MA.

An overview of: the interim payment system and proposed Medicare home health prospective payment system (PPS) regulations, financial and operational coping strategies, how to develop reasonable financial goals and identify typical operational pitfalls, and other relevant regulatory and legislative updates.

- 10:45-11:45 a.m. Private Duty Market Strategy, Services & Profit Secrets, Lea Wilson, RN, MBA.

Learn how a major hospital system has been profitable in the private duty market, what services they offer, how they are organized and structured, and what opportunities this may imply for your marketplace.

- 11:45 a.m.-1:15 p.m. Break for lunch.

- 1:15-2:45 p.m. Restructuring Your Hospital Home Care Business(es), John Gilliland II, MD.

How the home health PPS regulations will influence choice of structure (if published) and how to identify the reasons the current structure of most hospital-based home care operations makes it difficult for them to compete and be profitable. This seminar describes how the hospital’s goals influence its home care operations structure as well as how the advantages and disadvantages of the emerging models for restructured hospital-based home care.

- 3:00-3:35 p.m. Home Infusion, DME, and Retail Center Business Strategy and Operations, Larry Brothers, RT, MBA.

A look at the market dynamics (changing profit margins and business upside opportunity and risk potential), Medicare cutbacks and key management responses and the lessons that can be learned from them, along with HCFA DME competitive biding project.

- 3:45-4:30 p.m. Panel — Open Forum

- 4:30 p.m. Adjournment