Get your agency noticed with these marketing ideas

Can’t think of any good ways to get your home health agency’s name out in the public eye? Consider trying a few of these low-cost, high-impact ideas.

Try tagging your agency’s name and motto/slogan to ads on:

• Local cable television

• Local newspapers

• Local yellow pages

• Company newsletter

• Web site banner ads

Personalize administrative supplies

Sending correspondence is a necessity. Why not make the most of it? Make sure your agency name and information are displayed prominently on the following:

• Stationery/envelopes

• Fax cover sheets

• Business cards

• Note pads

• Mailing labels

Give promos a purpose

Everyone loves freebies. Next time you attend a regional health fair or other community event, consider giving away the following, prominently stamped with your agency’s name, of course:

• Pens

• Mugs

• Water bottles

• Tote bags

• Balloons

• Phone message pads

• Car sun shades

• Plastic pill caddies

Be creative

There are numerous avenues for getting your home health agency in the public consciousness. Here are a few more ways you can get the word out:

• Create a slogan and add the slogan to your corporate logo and your on-hold message.

• End communications to both clients and suppliers with the slogan.

• Become a spokesperson and use the slogan when speaking to media, clients, suppliers, and employees.

Source: The Guerilla Group, Boulder, CO.