Articles Tagged With: Marketing
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Be Serious About Promoting Successes
Quality improvement professionals put a great deal of work in improving quality of care and patient safety, with projects both grand in scale and small but significant. But once an organization achieves success, how do leaders make sure the right people know about it?
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Boost 2021 Marketing Campaign with Visual and Audio Elements
Surgery centers can improve their outreach and marketing by focusing on techniques that have become more popular in recent years, including video stories and podcasts.
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Spreading the Word About Ethics Is Challenging
Cases may involve conflicts between the family and clinicians, confusion over the decision-making process, moral distress, or all these factors and more. Still, no ethics consult may ever happen. Sometimes, it is because clinicians have no idea ethics services exist at the organization.
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‘Bait and Switch’ Advertising Brings $16 Million Verdict
A recent $16 million verdict illustrates the risk faced by a hospital when its marketing promises too much and misleads patients. -
DOJ Sues Two Hospital Systems For Allocating Marketing Territories
The Department of Justice announced recently that it is suing Charleston (WV) Area Medical Center and St. Mary’s Medical Center in Huntington, WV, for unlawfully agreeing to allocate territories for the marketing of healthcare services, a move that DOJ says deprived consumers of the benefits of access to important information about competing healthcare providers.
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Guest Column: Pharmaceutical marketing practices face new scrutiny
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Clinical Briefs in Primary Care supplement
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Legal Review and Commentary: Doctor's failure to monitor possible drug reaction leads to toxicity for child and $600,000 settlement
After receiving treatment at a hospital for an infection of his heel bone, a young boy was discharged with instructions for his mother to administer antibiotics several times a day for the next three weeks. -
Bariatric Surgery: A Systematic Review and Meta-Analysis
Effective weight loss was achieved in morbidly obese patients after undergoing bariatric surgery. A substantial majority of patients with diabetes, hyperlipidemia, hypertension, and obstructive sleep apnea experienced complete resolution or improvement.