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By Joy Daughtery Dickinson, Executive Editor
Want a movie with your mammogram? Dinner with your dialysis? Cookies after your colonoscopy?
Such combinations are being seen across the country as healthcare providers are offering convenient locations and parking for their patients, as well as obtaining lower rents for themselves, by moving into shopping malls and strip malls, according to Bloomberg news.
Consider these examples:
Such projects aren’t without their challenges, however. In some cases, other tenants at the malls had been promised that the owners wouldn’t rent space to a doctor’s office or dialysis center, so their leases might have to be renegotiated. Another challenge is that your patients need to know your brand so they recognize your facility whether it’s the traditional hospital campus or an “outlet” at the mall.
Despite the obstacles, such arrangements are the “wave of the future,” according to observers. Here’s to smooth sailing into arrangements that benefit the malls as well as the medical providers.(To keep up with hospital-related breaking news as it happens, follow us on Twitter @HospitalReport.)