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    Home » Newsletters » Practice Marketing and Management Archives

    Practice Marketing and Management Archives

    January 1, 1997

    View Archived Issues

    Managed care contracting demands intimate knowledge of per-unit costs

    Read More

    Key activity-based cost accounting formulas

    Read More

    Coalition ties can diffuse power of insurers

    Read More

    Pursue direct contracting before coalition forms

    Read More

    Accumulate capital, prevent future problems

    Read More

    Infomercials pack direct-marketing punch

    Read More

    Are infomercials really that expensive?

    Read More

    Crystal ball: Physicians spend more on marketing

    Read More

    IAC adds health & wellness site

    Read More

    Doctors team with CPAs in new venture

    Read More

    Practice Marketing and Management Archives

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    Physician's Marketing & Management 1997-01-01
    January 1, 1997

    Table Of Contents

    Managed care contracting demands intimate knowledge of per-unit costs

    Key activity-based cost accounting formulas

    Coalition ties can diffuse power of insurers

    Pursue direct contracting before coalition forms

    Accumulate capital, prevent future problems

    Infomercials pack direct-marketing punch

    Are infomercials really that expensive?

    Crystal ball: Physicians spend more on marketing

    IAC adds health & wellness site

    Doctors team with CPAs in new venture

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