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» Practice Marketing and Management Archives
Practice Marketing and Management Archives
January 1, 1997
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January 1, 1997
Managed care contracting demands intimate knowledge of per-unit costs
Read More
Key activity-based cost accounting formulas
Read More
Coalition ties can diffuse power of insurers
Read More
Pursue direct contracting before coalition forms
Read More
Accumulate capital, prevent future problems
Read More
Infomercials pack direct-marketing punch
Read More
Are infomercials really that expensive?
Read More
Crystal ball: Physicians spend more on marketing
Read More
IAC adds health & wellness site
Read More
Doctors team with CPAs in new venture
Read More
Practice Marketing and Management Archives
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Physician's Marketing & Management 1997-01-01
January 1, 1997
Table Of Contents
Managed care contracting demands intimate knowledge of per-unit costs
Key activity-based cost accounting formulas
Coalition ties can diffuse power of insurers
Pursue direct contracting before coalition forms
Accumulate capital, prevent future problems
Infomercials pack direct-marketing punch
Are infomercials really that expensive?
Crystal ball: Physicians spend more on marketing
IAC adds health & wellness site
Doctors team with CPAs in new venture
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