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If you're planning to invest in dozens of mountain bikes for sedentary office workers to ride during lunch breaks, you may abandon the idea if most admit they'd never use them because they don't want to get sweaty at work. On the other hand, if a worker tells you she wouldn't dream of using the company gym because it's too dirty, providing antibacterial wipes is an easy, low-cost solution.

Get real: Reactions that is, to occ health program