A virtual smorgasbord of Web-based services
A virtual smorgasbord of Web-based services
A quick how-to for employers
Finding the Internet recruitment vehicle that best meets your organization's needs requires weighing cost, ad accessibility, and visibility along with any applicant-screening capabilities. The following Web-based services reflect some of the variety of available options.
r The American College of Healthcare Executives (ACHE) on-line Career Mart migrated to the Internet from the organization's printed Career Mart newsletter, says David Propson, Career Mart editor. Any employer can post a free 60-day listing, but only ACHE members can view the listings, which are restricted to health care-related management and professional staff positions, such as consultants and analysts. In May, the site had over 4,800 user sessions, a measure of its popularity.
r The National Association for Home Care (NAHC) also has a career opportunities section on its Web site. Any employer - not only NAHC members - may post ads for any home care-related position for no charge, according to Valerie Tully, NAHC public relations associate. Any individual who visits the NAHC site may also view the job listings.
r Web-based employment services use a number of mechanisms to link employers and job-seekers. Jobspan.com, an exclusively health care-focused site, forces both parties to quantify the knowledge, experience, and unique skill sets for any position using an applicant profiling system, says Eve Stern, RN, MS, president and chief executive officer of the Bellevue, WA-based organization. Stern launched the company after becoming frustrated in her own attempts as a health care manager to quickly recruit qualified individuals. Expanding her efforts to the Internet, she was compelled by its free and easy accessibility but disappointed by the complicated search process and limited applicant screening capabilities of the Web-based employment services that existed at that time.
Over two years later, Jobspan.com has profiles for over 1,000 health care positions ranging from chief executive officer to receptionist. Employers prioritize the profiled skills and experience for their open position and establish other criteria such as location and hours. The system searches jobspan.com's job seeker database for matches. A company's search criteria can be very specific. For example, an employer may want a Spanish-speaking home infusion nurse in Miami who will work at night. The Jobspan.com system accommodates such specificity, according to Stern.
A one-time 60-day Jobspan.com search is $699. The service also offers quarterly and annual subscriptions, with reduced individual ad expenses. Employers can also use the Jobspan.com profiling system to automate their internal recruitment efforts and connect inter-branch office recruitment. Depending on the options selected, these services may cost from $2,000 up to $25,000, according to Stern.
r CJVentures, through its NurseOptions USA, RehabOptions USA and MedOptions USA profession-specific job sourcing services, links employers and job seekers based on location. NurseOptions USA combines Internet technology and person-to-person contact to make it easier for employers to interpret candidates' experience and skills, says Ken Levinson, president of the Boynton Beach, FL-based company.
Candidates register on the NurseOptions Web site. NurseOptions staff subsequently speak with them over the phone to create candidate profiles. Staff urge candidates to describe their work experience in one of five categories, including non-treating, staff nurse (treating), charge nurse (front-line supervisor), unit director/manager (middle management), and executive management.
For fees ranging from $680 to $1,700, employers make three-, six-, nine-, or 12-month subscriptions by state or states. In exchange, they receive all existing and newly completed candidate profiles for the state or states of their registration. There is no further screening or candidate-position matching, and the employer is free to contact any of the candidates, Levinson reports.
r Al Todak, owner of Medical Employment Services, an Olympia, WA-based Internet recruitment advertising company, and president of PRN MedSearch, a health care recruitment firm, has been a professional recruiter for many years. As he incorporated the Internet into his search efforts, he realized there was an opportunity to use it to link employers and prospective employees without the expense and commitment of a professional recruitment service. The result is his Med-employ listserv, a group of Internet-connected nursing professionals who have indicated their interest in new professional opportunities.
For a $300 fee, Todak e-mails or faxes employer job listings to all 1,500 Med-employ listserv subscribers. The service involves no screening or profiling for either employers or candidates. Candidates may directly contact any advertising employer, Todak says.
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