To Build Trust, Tell Patients Why You Need Race and Ethnicity Data
Patients sometimes react negatively when asked for race and ethnicity data due to a lack of understanding on why hospitals ask the question at all. To prevent dissatisfaction:
- Explain why the information is necessary.
- Assure patients their responses are confidential.
- If someone doesn’t want to answer, don’t push the issue.
A non-confrontational approach is always best.
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